Carl Steinhilber


Database - schema and architecture design, SQL script and tool development, data transformation

Development - Java/JavaScript, C++/#, Python, PHP, ASP, ColdFusion, MySQL, HTML 5, CSS, LESS/SASS, jQuery, Node.js, Flask, WordPress, Drupal, Concrete5, GIT, BeanStalk, GULP, Google Cloud Platform, and more.

Engineering - CAD/CAM, industrial machining, prototyping, and electronics design.

Design - Graphic, Product, and User Interface / Experience design.


Adobe Creative Cloud: Photoshop, Illustrator, Premiere, InDesign, After Effects, DreamWeaver

Microsoft Office/Office 365; Word, Excel, PowerPoint, Teams

IDE and Developer Environments: Eclipse, Brackets, WAMP/LAMP, Arduino, Rapberry Pi, Docker, Oracle Virtual Box

Data Management, Transformation, Visualization: Alteryx, Tableau, BigQuery, DataStudio

Operating Systems: Microsoft Windows, Linux (Ubuntu, CentOS), Apple OS X/iOS, Android, Raspian 

3D Printers: Prusa i3, Flash Forge, MakerBot Replicator, MarkForge Onyx, FormLabs SLA 

Mills and CNC routers: XCarve, Carbide 3D NOMAD, Tormach, CAMaster, vertical milling machine


Technology • Marketing • User Experience • Strategy

A leader and innovator with a wealth of experience in software development, data collection and management, and digital thinking, rooted in creative strategy and intuitive user understanding.


Self-motivated, passionate and creative problem-solver. Detail-oriented and conscientious project manager and budget steward. Respected and respectful thought leader, mentor, and client advocate.

Director • Engineer • Developer • Designer
Kroger / Fred Meyer ​​​​ 2018-Present
Portland, Oregon

Sr. Media Technologist - Architecting and leading a small team in developing next-generation data integration system and utilities/platforms for managing ingestion and curation (ETL) of consumer advertising, behavioral and conversion data across Kroger's parent companies, subsidiaries and partners.


Self-employed 2017 – Present
Portland, Oregon

Technology Consultant - Provide technical strategy for hardware and software solutions, infrastructure, and content. Architect and build web and database tools for inventory tracking, resource scheduling, project management and media services. (Clients: HMHagency, Pacific Service Center)


HMHagency  2006 – 2017
Portland, Oregon

Technology Director - Led technical initiatives for company, clients and projects; oversaw multiple projects simultaneously from short term marketing campaigns to full website designs/redesigns; developed global and project-based digital strategies; coordinated relationships with clients, technology vendors, and external resources; led and mentored web and database development, software and mobile engineering.


Mentor Graphics Corporation  1999 - 2006
Wilsonville, Oregon

Senior Web Development Engineer / Team Lead - Designed architecture for and managed agile development team in evolving and maintaining corporate website, intranet, engineering knowledgebase, and created tools for engineering, education and human resources divisions.


Align Solutions Corporation  1998 - 1999
Houston, Texas

New Media Developer - Engineered internet, intranet, extranet and interactive kiosk solutions, including database design, interface design, prototyping, and testing. (Clients: Texas Children’s Hospital, Halliburton, Houston Symphony, Houston Children’s Museum, Administaff, Enron, and others) (formerly Eagle River Interactive/Graphic Media)​​​​​​​ 1995 - 1998
Portland, Oregon

Multimedia Developer - Developed multimedia projects including marketing and training CD-ROMs, POS kiosks, internet and intranet websites, and portals. (Clients: Compaq, HP, Microsoft, Intel, and more)


NBA Portland Trail Blazers ​​​​​​​ 1994 - 1995
Portland, Oregon

Multimedia Developer - Designed, developed and launched high-end commercial audio and video storage, delivery and automation package for arenas and stadiums. Designed and maintained league-first website.


Symantec (formerly Central Point Software) ​​​​​​​ 1992 - 1994
Beaverton, Oregon

User Interface Designer - Designed and drew specifications for suite-wide user interface look and feel for versions 1 and 2 of Central Point Software’s award-winning PC Tools for Windows utility package.


User Interface Consultant / Contractor ​​​​​​​ 1988 - 1992
​​​​​​​Various California Locations

Clients included: Apple Computer, Xerox, Frox Entertainment, Ford Motor Company

Key Projects

  • Helped build, integrate, and maintain custom lead-capture and digital marketing systems as enterprise-level solutions for multi-divisional marketing efforts, content management, e-commerce, and conversion.
  • Coordinated and mentored team of eight designers and developers and introduced Agile development methodologies.
  • Researched, vetted, and chose data and content platforms for all web properties.
  • Trained and mentored team and staff in tasks and best practices.
  • Spearheaded internal initiatives and developed custom tools to facilitate sharing of knowledge, code, and resources.
  • Created templating mechanisms, modules, components, and webservices to aid data collection and maintenance and ensure consistency.
  • Wrote and issued design and coding guidelines for all company digital properties.
  • Developed Internet, Intranet and Extranet solutions including database design and implementation, SOAP and restful web service for analytics, Content Management Systems, bug and feature tracking, knowledge sharing and project management. (Clients: HMHagency, Milgard Windows & Doors, Oregon Community Credit Union, Thomas Built Buses, SUBWAY Restaurants, and others)
  • Identified and capitalized on opportunities in digital marketing, digital media, social marketing, and technology solutions for lead generation and customer outreach. (Clients: PeaceHealth, Habitat for Humanity, Milgard Windows and Doors, SUBWAY Restaurants, and Northwest Natural Gas)
  • Instituted online campaign guidelines based on best practices for marketing and paid search activities. Created task checklists making campaign set-up, launch, and maintenance quick, efficient, and 30% less resource intensive. (Client: Oregon Community Credit Union)
  • Engineered mobile solutions including kiosks, presentations, tools and prototypes. (Clients: HMHagency, Vestas, Tolko Industries)


2018 - Present

Mentor, West Linn High School Robotics - FIRST Robotics Competition team #7034. Teach and assist 10th-12th graders in the use of milling machinery, computeraided design, mechanical and electrical engineering, and manufacturing. Coach team to design, build, drive and maintain medium-scale task-oriented robotics.

2012 - 2013

Coach, Three Rivers Charter School - FIRST Lego League Lego robotics teams. Taught 5th-8th grade students programing, basic robotics and game strategy.